10 Benefits of Having a Multilingual Website
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Reason 1:
Times are Changing
With the growing number of people buying online from all over the world, there is a massive potential to attract them with their native languages. Expand your reach in all seven continents and gain more profit.
"Opportunities are like sunrises. If you wait too long, you miss them." - William Arthur
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Reason 2:
Think Global
A multilingual website is fast becoming the most cost effective marketing tool. It provides a great opportunity to capture new users. It also allows you to build relationships with existing customers and give your product or service an international outlook.
"The internet is becoming the town square for the global village of tomorrow." - Bill Gates
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Reason 3:
Social, LOCAL, Mobile
Future of business lies in social, mobile, and LOCAL. A study by European Commission in 2011 revealed that 9 in 10 internet users in the EU said that, when given a choice of languages, they always visited a website in their own language. Plus 42% would "never" and 38% only would "occasionally" search for or buy items from sites that were not in their native language.
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Reason 4:
New Stream of Customers
Non-English speaking users are actively looking for the solution for their problem. Perhaps, they also search for a product that fulfill a particular need. Understanding them before your competitors can give you a winning edge.
"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." - Steve Jobs
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Reason 5:
Show Your Customers That You Care!
Multilingual websites show that you think about your customers. It's a psychology of a customer that they want personalization and if they think you care about their preferences, they more likely want to do business with you.
"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful." - Jeff Bezos
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Reason 6:
Build Trust
For numerous cultures, there is an issue of TRUST regarding the matter of purchasing over the web. Online experience based on a native language helps customers feel safe while making a buying decision.
"Trust opens up new and unimagined possibilities." - Robert C. Solomon
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Reason 7:
Stay Ahead of Your Competitors
There is overwhelming competition in online business and when you go multilingual, a business can get an amazing advantage over its competitors.
"The early bird catches the worm." - English Proverb
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Reason 8:
Exploring The Globe
Who doesn't want international recognition? Every business leader starts with a goal to take their product or service international. Multilingual websites defines that you think, work, and deal on a global level.
"Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world's best talents and greatest ideas." - Jack Welch
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Reason 9:
Tap Native Search Engines
In France, Japan, and China, none of the Big 3 (Google, Yahoo, and Bing) are not the default search engines. Baidu is popular in China, Acara in Japan, and Voila in France. These search engines are the key to tap these potential markets and only a multilingual website can help in this.
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Reason 10:
Increase Sales by 400%
By just adding Spanish, French, German, and Italian languages, a 400% increase is observed in sales for different businesses working online. Simply put, 100% increase with every language added to a website.
"I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation." - Bo Bennett
Want to take your business to the world?
Check out GTranslate and learn HOW TO BUILD A MULTILINGUAL WEBSITE.
Source: cloudways.com/blog
