10 Benefits of Having a Multilingual Website

  1. Reason 1:

    Times are Changing

    With the growing number of people buying online from all over the world, there is a massive potential to attract them with their native languages. Expand your reach in all seven continents and gain more profit.

    "Opportunities are like sunrises. If you wait too long, you miss them." - William Arthur

  2. Reason 2:

    Think Global

    A multilingual website is fast becoming the most cost effective marketing tool. It provides a great opportunity to capture new users. It also allows you to build relationships with existing customers and give your product or service an international outlook.

    "The internet is becoming the town square for the global village of tomorrow." - Bill Gates

  3. Reason 3:

    Social, LOCAL, Mobile

    Future of business lies in social, mobile, and LOCAL. A study by European Commission in 2011 revealed that 9 in 10 internet users in the EU said that, when given a choice of languages, they always visited a website in their own language. Plus 42% would "never" and 38% only would "occasionally" search for or buy items from sites that were not in their native language.

  4. Reason 4:

    New Stream of Customers

    Non-English speaking users are actively looking for the solution for their problem. Perhaps, they also search for a product that fulfill a particular need. Understanding them before your competitors can give you a winning edge.

    "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." - Steve Jobs

  5. Reason 5:

    Show Your Customers That You Care!

    Multilingual websites show that you think about your customers. It's a psychology of a customer that they want personalization and if they think you care about their preferences, they more likely want to do business with you.

    "If you do build a great experience, customers tell each other about that. Word of mouth is very powerful." - Jeff Bezos

  6. Reason 6:

    Build Trust

    For numerous cultures, there is an issue of TRUST regarding the matter of purchasing over the web. Online experience based on a native language helps customers feel safe while making a buying decision.

    "Trust opens up new and unimagined possibilities." - Robert C. Solomon

  7. Reason 7:

    Stay Ahead of Your Competitors

    There is overwhelming competition in online business and when you go multilingual, a business can get an amazing advantage over its competitors.

    "The early bird catches the worm." - English Proverb

  8. Reason 8:

    Exploring The Globe

    Who doesn't want international recognition? Every business leader starts with a goal to take their product or service international. Multilingual websites defines that you think, work, and deal on a global level.

    "Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world's best talents and greatest ideas." - Jack Welch

  9. Reason 9:

    Tap Native Search Engines

    In France, Japan, and China, none of the Big 3 (Google, Yahoo, and Bing) are not the default search engines. Baidu is popular in China, Acara in Japan, and Voila in France. These search engines are the key to tap these potential markets and only a multilingual website can help in this.

  10. Reason 10:

    Increase Sales by 400%

    By just adding Spanish, French, German, and Italian languages, a 400% increase is observed in sales for different businesses working online. Simply put, 100% increase with every language added to a website.

    "I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation." - Bo Bennett

Want to take your business to the world?

Check out GTranslate and learn HOW TO BUILD A MULTILINGUAL WEBSITE.


A world of languages

According to there are at least 7102 known languages alive in the world today.

Twenty-three of these languages are a mother tongue for more than 50 million people. The 23 languages make up the native tongue of 4.1 billion people.

The graphic represents each language within black borders and then provide the numbers of native speakers (in millions) by country. The colour of these countries shows how languages have taken root in many different regions.

A World of Languages

Introducing JSON format translation

JSON Multilingual Globe

In modern web applications data is being transferred through AJAX requests using JSON format. Previously we were not translating JSON format, so some parts of the website was staying untranslated.

Not any more!

Now we made it possible to define which keys in JSON object can be translated. You may check the GTranslate TDN Documentation for more technical information. This feature helps GTranslate to provide deeper translation of your website.

If you need help implementing this feature for your website you may contact ClickFWD who can help you. They have already made it possible for JReviews extension for Joomla.

GTranslate now in 81 languages

We are happy to announce that we have added 23 new languages making the total count of supported languages 81.

Here is the list of new languages added:

  • Bengali
  • Bosnian
  • Cebuano
  • Esperanto
  • Gujarati
  • Hausa
  • Hmong
  • Igbo
  • Javanese
  • Kannada
  • Khmer
  • Lao
  • Latin
  • Maori
  • Marathi
  • Mongolian
  • Nepali
  • Punjabi
  • Somali
  • Tamil
  • Telugu
  • Yoruba
  • Zulu

With this languages added we can target more than 200 million native speakers.

Hope you will find this addition useful.

Try GTranslate with a free 15 day trial