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How to write eCommerce product descriptions that sell (+examples)?

Ecommerce copywriting is not an easy task. Making visitors buy your product without actually seeing, touching, and testing it was supposed to be tough.

But there are certain tactics and principles that have been proven to work. And you don’t need to be a salesperson to persuade your online store visitors to buy from you. It doesn’t even matter what you sell - a $9 picture frame or a $499 washing machine.

The tips and best practices below will guide you effectively regardless of what’s your niche market. You will learn how to write eCommerce product descriptions or at least provide informed feedback when your copywriter submits his version.

We are starting right now and with the common mistakes, many eCommerce vendors tend to make.

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5 Life-Saving Shopify Apps to Get You Ready for Christmas

Christmas isn't beyond mountains and the buzz in the air is already felt. Many folks are into the crazy hustle and bustle of holiday discounts. So missing the big chance would be unwise by the online store merchants.

The enthusiasts of online shopping won't manage to have a rest. And the buying spirit of Christmas presents will take the course of the holiday shopping season.

This is the period of the year when all eCommerce platforms hit the highest score of revenue over the year. The picture below depicts how the rates of online sales increase during November and December on Shopify.

The income from online sales during the holiday season has increased from $80B (2015) to $123B (2018). And this number is growing. Therefore, online stores take this practice into account and concentrate all their resources on boosting sales during the holiday season.

Holiday online sales chart

Shopify looks extremely festive and colorful these days. They invest their best efforts and resources to enchant customers to buy more and more. Online store owners on Shopify are lucky enough. Because the eCommerce platform boasts with plenty of handy apps that will enable Shopify merchants to make their online stores ready for Christmas.

We have singled out several useful apps that will make your store on Shopify look trendy, fresh and captivating for online customers.

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Creating a High Converting Shopify Store in 4 Steps

If you are into eCommerce business, there's a big chance you own a Shopify Store, or at least you have heard of Shopify.

Shopify is the 3rd largest eCommerce platform with more than 800.000 stores in 175 countries across the world. As of 2018, Shopify's paying customers grew 55% from the previous year, and it made over $1.5 billion in sales during 2018 Black Friday, amounting to 10,978 orders/minute.

So why is Shopify so popular among the eCommerce folks? The answer is it's a complete, one-stop eCommerce platform, and it's super easy to use. Shopify gives the chance to start, grow, and manage a business both online and/or offline through Shopify POS.

If you don't like fast commitments, you can start with a 14-day free trial of Shopify to create your online store and test things out. The basic plan for Shopify store owners is $29/month, and you can upgrade anytime.

Creating/owning a Shopify store is a significant step ahead, but it's just the first step in the long-run race of creating an income-generating eCommerce platform. The main goal here is to create a store with a continuously increasing rate of conversions. The 4-step guide below is here to help. Use this guide to set a Shopify conversion benchmark for your Shopify store and achieve it like a pro.

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The Word Counter You Need When Translating a Website

Looking for a reliable tool to find out how many words you have on your website, or maybe on a specific page only?

Let's first understand what you need it for.

While you might need a word counter for a variety of reasons, one of the most common scenarios when you will need it is when translating your website.

Why? It's simple: just like salespeople are paid based on the deals they close, the translators are paid based on the number of words or pages they translate.

There are several online tools you can use to find the number of words your website has, and some of them are from translation agencies and even automatic translation tools.

Yes, you heard it right, even with some automatic website translation services, you should check the number of words you are going to translate, as they will offer different plans based on the word count on your page or the whole website. In other words, they will charge you money per word just like real translators do.

Sure it can be unpleasant since it means the bigger your website will grow, the more money you are going to spend on the translation. You will even have to upgrade the translation service every time you add a few lines to a page or a few pages to a website.

Things can go even worse when the translation providers stop the entire service and refuse to even give you the translation for the less text that you had earlier.

So, what to do?

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