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The main goal of every online store is to drive traffic and boost conversions. On their way of implementing this goal, online vendors have to “face up with” a holistic eCommerce marketing strategy. It’s the only true way of understanding how to increase eCommerce sales on Shopify and gain profit.

A sound eCommerce marketing strategy will change the whole picture of your online store. Therefore, we have come up with a list of 13 must-to-try eCommerce tools and marketing tactics.

They will definitely help your business meet its revenue goals. Now let’s put them under our microscope one by one and see which one fits your business more.

You might say “Why to worry about SEO for the online store if I can run ads on Google, Instagram, Facebook and get sales?” But you should know that paid ads usually are super expensive. Besides, you need to invest in them consistently to get regular and tangible results.

As opposed to it, organic traffic is technically free. The more you work on optimizing your online store for search engines, the more quality visitors you’ll welcome. And like bloggers strategically choose keywords for their articles, you should pick ones for your online store.

Maybe you know that Google has around 200 website ranking factors. In today’s post, we’re going to focus on the most crucial ones and help you get acquainted with top eCommerce SEO strategies. There are 4 SEO-focused sections waiting for you:

1. on-page
2. off-page
3. multilingual
4. technical

Plus, we have a bonus section featuring online store marketers who have first-hand eCommerce search engine optimization tips to share with you.

Ecommerce copywriting is not an easy task. Making visitors buy your product without actually seeing, touching, and testing it was supposed to be tough.

But there are certain tactics and principles that have been proven to work. And you don’t need to be a salesperson to persuade your online store visitors to buy from you. It doesn’t even matter what you sell - a $9 picture frame or a $499 washing machine.

The tips and best practices below will guide you effectively regardless of what’s your niche market. You will learn how to write eCommerce product descriptions or at least provide informed feedback when your copywriter submits his version.

We are starting right now and with the common mistakes, many eCommerce vendors tend to make.

Christmas isn't beyond mountains and the buzz in the air is already felt. Many folks are into the crazy hustle and bustle of holiday discounts. So missing the big chance would be unwise by the online store merchants.

The enthusiasts of online shopping won't manage to have a rest. And the buying spirit of Christmas presents will take the course of the holiday shopping season.

This is the period of the year when all eCommerce platforms hit the highest score of revenue over the year. The picture below depicts how the rates of online sales increase during November and December on Shopify.

The income from online sales during the holiday season has increased from $80B (2015) to $123B (2018). And this number is growing. Therefore, online stores take this practice into account and concentrate all their resources on boosting sales during the holiday season.

Shopify looks extremely festive and colorful these days. They invest their best efforts and resources to enchant customers to buy more and more. Online store owners on Shopify are lucky enough. Because the eCommerce platform boasts with plenty of handy apps that will enable Shopify merchants to make their online stores ready for Christmas.

We have singled out several useful apps that will make your store on Shopify look trendy, fresh and captivating for online customers.