Businesses strive to diversify their customer acquisition channels. And online stores are not an exception. With a huge number of daily users, ad-options, and conversion potential, Facebook is a top destination for online stores to reach new buyers.
But is reaching new customers so easy?
If you’ve previously explored resources on ads, you know that asking complete strangers for a sale is a top mistake.
You should first get acquainted with your prospects, maybe offer something for free and then think about converting them. And while launching Facebook advertising for eCommerce, you should follow this principle.
But our post is not only about FB ads but also free Facebook marketing for online stores.
Let’s start with free options and continue with the nuances of paid ads. You will know which formats of ads work for eCommerce, who to target, and how to ensure a high click rate.