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Businesses strive to diversify their customer acquisition channels. And online stores are not an exception. With a huge number of daily users, ad-options, and conversion potential, Facebook is a top destination for online stores to reach new buyers.

But is reaching new customers so easy?

If you’ve previously explored resources on ads, you know that asking complete strangers for a sale is a top mistake.

You should first get acquainted with your prospects, maybe offer something for free and then think about converting them. And while launching Facebook advertising for eCommerce, you should follow this principle.

But our post is not only about FB ads but also free Facebook marketing for online stores.

Let’s start with free options and continue with the nuances of paid ads. You will know which formats of ads work for eCommerce, who to target, and how to ensure a high click rate.

The main goal of every online store is to drive traffic and boost conversions. On their way of implementing this goal, online vendors have to “face up with” a holistic eCommerce marketing strategy. It’s the only true way of understanding how to increase eCommerce sales on Shopify and gain profit.

A sound eCommerce marketing strategy will change the whole picture of your online store. Therefore, we have come up with a list of 13 must-to-try eCommerce tools and marketing tactics.

They will definitely help your business meet its revenue goals. Now let’s put them under our microscope one by one and see which one fits your business more.

You might say “Why to worry about SEO for the online store if I can run ads on Google, Instagram, Facebook and get sales?” But you should know that paid ads usually are super expensive. Besides, you need to invest in them consistently to get regular and tangible results.

As opposed to it, organic traffic is technically free. The more you work on optimizing your online store for search engines, the more quality visitors you’ll welcome. And like bloggers strategically choose keywords for their articles, you should pick ones for your online store.

Maybe you know that Google has around 200 website ranking factors. In today’s post, we’re going to focus on the most crucial ones and help you get acquainted with top eCommerce SEO strategies. There are 4 SEO-focused sections waiting for you:

1. on-page
2. off-page
3. multilingual
4. technical

Plus, we have a bonus section featuring online store marketers who have first-hand eCommerce search engine optimization tips to share with you.

Ecommerce copywriting is not an easy task. Making visitors buy your product without actually seeing, touching, and testing it was supposed to be tough.

But there are certain tactics and principles that have been proven to work. And you don’t need to be a salesperson to persuade your online store visitors to buy from you. It doesn’t even matter what you sell - a $9 picture frame or a $499 washing machine.

The tips and best practices below will guide you effectively regardless of what’s your niche market. You will learn how to write eCommerce product descriptions or at least provide informed feedback when your copywriter submits his version.

We are starting right now and with the common mistakes, many eCommerce vendors tend to make.