According to a report by Forrester, 68% of B2B customers prefer to research independently online. Of course, conversations, taking the potential client out for lunch are still sometimes great ways to acquire new customers. However, they can be too time-consuming.
Are you still using the old ways for your marketing? If yes, then maybe it's a good idea to switch to something new already. You could begin by implementing these new business growth strategies in 2019.