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Sales are essential for every business model. Hence, it's just fine to fight for every new customer or cold lead like you would for a slice of pizza after a severe hangover on a Friday night.

Jokes aside, while a strong sales team can work wonders, it's key to have a selling website too. But what to do to increase sales through a website? In fact, there are features that a website can possess which can eventually bring more sales.

Let's dive deeper and see what those features are about.

To all Google Language Translator Users: Welcome to GTranslate!

As the founder of Google Language Translator Rob Myrick announced nearly a week ago, Google Language Translator is now a part of GTranslate family. Before talking about what this basically means for you, let's briefly describe what are the core differences and similarities of two plugins.

Google Language Translator and GTranslate

Both are multilingual plugins which help to instantly make your websites multilingual and both are easy to install and use.

Google Language Translator works like GTranslate's free plan. They both provide on-fly translation of your website through Google's machine translation: the website is being translated only when your visitor selects a language. The only difference here is in the design and default options to post Language Selectors on your website.

Launching a website has become as easy as one-two-three in 2019. You don't have to possess any programming background or coding skills in order to create a nice website. Why? Because you can use one of the best CMS platforms (content management system) that will basically allow creating, editing, and publishing web content including text and multimedia elements via a graphical user interface.

CMS is software that works magic!

Considering that there are nearly 2B websites live now and also considering the fact that this number is growing rapidly, it's obvious that one needs to hurry up if they really want to have a website for their business or personal purposes.

Hiring a programmer to build a website for you could be awesome, but it could also take a lot of time and money. So, a CMS is what will come to your rescue if you want to cut costs and make it quick. There are various types of CMS platforms, and the bad news is that they all have some advantages and disadvantages, and you will have to consider all the pros and cons before making a choice.

There are a few things you should take into account in order to find the best CMS platform for your needs, for example, the need to access the editor with multiple user accounts, or the need to present the content in more than one language.

Some of the best CMS platforms are the following:

• WordPress
• Joomla!
• Squarespace
• Shopify
• Blogger
• TYPO3
• Drupal
• Magento

The majority of websites on the web are built on WordPress. That number is around 18 million!

Let's now discuss a few of the most popular CMS platforms one by one and see what each of them is best for.

Squarespace is a website builder that you can use to create any website you want starting from a simple "landing page" type of websites and ending with eCommerce stores. You can find thousands of website templates on Squarespace, anything you need, and everything your customers would be excited to see.

Along with website templates, Squarespace also provides a set of useful marketing tools that you can use in order to engage with your audience, get found organically, and grow your following. Some of those tools are the Email campaign tool, the SEO tool, the different social integration opportunities, Squarespace Analytics, a bunch of customer engagement tools such as forms and survey tools, calendar and much more.

Most importantly, Squarespace provides its customers with award-winning expert customer care. As a Squarespace user, you can get personalized support from the Customer Care Team either via email or live chat. And you know what? These people are there for you, 24/7!

So, with all of this in mind, it's natural to want to build your website with Squarespace. The setup is pretty simple, and you have the 24/7 support covering your back. That's why we will not dive into the technical stuff too much. Instead, let's find out how you can optimize your Squarespace website to get more traffic and eventually more sales.